Join the Reno Rodeo Foundation and Cumulus Media in Bringing Hope to Kids in Northern Nevada!

For 19 years, the Reno Rodeo Foundation’s Denim Drive has offered a lifeline to abused and neglected infants, children, and teens across 14 Northern Nevada counties. With our valued support of partners, we’re gearing up to make an impact once again.

Denim Drive 2024

The Reno Rodeo Denim Drive provides comfort with new clothing, new teddy bears, new books, and new rolling backpacks to abused, neglected, and abandoned children who have experienced the unimaginable in 14 Northern Nevada counties. We are excited to share the Reno Rodeo Foundation has expanded the Denim Drive benefits to include new clothing for employment interviews and educational scholarships to support foster youth education.

Make a Difference with a Donation

Your support means everything to these kids that have experienced the unimaginable. It sends a message to them that someone truly cares!

All clothing items collected in a particular county stay in that county. 100% of all clothing and financial donations help the kids.

CLICK HERE to Shop Our Amazon Wish List

Help brighten the lives of foster children in Northern Nevada by purchasing essential items from the Reno Rodeo Foundation’s Amazon Wish List.

Each item you order will be shipped directly to us for disbursement to those in need.

Your generosity will make a lasting difference—order today and be part of something meaningful!

If you would prefer to donate new clothes/coats/shoes, new backpacks, and/or new hygiene items in person, please drop these items by one of our official Denim Drive Drop-Off Sites during their normal business hours.

CLICK HERE FOR THE OFFICIAL DENIM DRIVE DROP-OFF SITES

100% of your donation brings comfort to kids.

New clothes are supplied 24 hours a day. The Denim Drive is now more than clothing. New books are given to children attending family courts throughout Northern Nevada. Donations provide comfort to a child that has experienced the unimaginable. It’s a gift that shows the children someone cares.

100% of every penny raised from “Donate a Dollar for Denim” is used to provide direct support and comfort to children by providing new clothing, books, and other items when children are facing critical situations as well as new clothing for employment interviews and educational scholarships to aging out foster youth as they transition to independent lives

Donate a “Dollar for Denim” Helps the Kids!

The program now provides foster children with exactly what they need when they need it the most! Social workers in 14 Northern Nevada counties use Reno Rodeo Foundation purchase cards to buy new clothing and hygiene items to meet their immediate needs.

Please consider making a donation today and help children who have experienced the unimaginable. We couldn’t do what we do without your generosity. Thank you!